Family support is imperative in so many areas of our lives. We look to our families to be there when we have babies, graduate, celebrate birthdays and more, so it’s natural to want familial support when launching a business. The truth of the matter is they may not support us and we have to be okay with that.
I see so many women posting on social media about family and friends not supporting their businesses. These women are frustrated, angry and even discouraged by the lack of support. I can’t say I blame them but let’s look at the situation in a different way.
What if your business is not for them? People will initially buy a product or two to show support but they may not be a lifetime customer. And let’s be honest, if you bought a product and find it’s not really your style would you keep buying it? Probably not.
Your family or friends not investing in your business has nothing to do with you achieving your goals. Many entrepreneurs started off without any support so you are not alone. Instead of focusing on this perceived setback, shift your focus to creating the best possible product and identifying your target audience. That’s what leads to a successful business.
I know this isn’t easy but I’m asking you to release the grudge you’re holding, and move on. I’ll leave you with some great advice: “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs.